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In California, the Press-Enterprise reports that “Stater Bros. Markets is forging ahead with construction of a new supermarket in the Lake Elsinore community of Canyon Hills, even as four Albertsons markets in Southern California closed Friday and their corporate parent confirmed that five more will close in April.”

Stater Bros. CEO Jack Brown tells the paper that “his strategy for the San Bernardino-based supermarket chain during the recession is to grow his customer base while accepting lower profits … Because when this recession is over -- and it will be over some day -- I don't want to be looking for my customers. Hopefully most of the customers we have gained will stay with us.”

Brown was clear about his priorities: "We work so hard on prices because we know that is what the customers need right now. We are a private company and so I don't have the pressure on me to increase my profits every quarter like the public supermarkets do."

KC's View:
Like we’ve been saying here for months…smart retailers these days are playing the economy as a market share game.