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Whole Foods announced that, in partnership with Teens Turning Green, the national coalition of teens educating peers and community members about safe, healthy, and eco-lifestyle choices, it is launching Project Green Prom, an effort “to encourage teens around the country to make thoughtful, earth-friendly decisions and purchases around prom season.”
KC's View:
This is a good move by Whole Foods, and not just because the green component of its initiative is consistent with its broader message. It also is forging a connection with teenagers, which may serve it well when those teens grow into adult consumers responsible for making food-buying decisions for themselves and their own families.