retail news in context, analysis with attitude

• Good analysis from the Washington Post, noting that CEO Howard Schultz seemed both chastened and resolved at last week’s annual meeting of Starbucks Corp.

“For Schultz, the next year, at least, will be a balancing act,” the Post writes. “He'll need to recast Starbucks as affordable without harming its brand of ‘specialness.’ He'll need to cut costs while still investing in growth. He'll need to fend off gigantic competitors like McDonald's and Dunkin' Donuts without directly competing on price. And, perhaps most challenging of all, he'll need to persuade people to drink instant coffee.”

KC's View: