• Starbucks announced that it is adding a new member to its board of directors – Facebook COO Sheryl Sandberg, who formerly was vp/online operations at Google.
- KC's View:
- Don't usually get into people getting nominated to various boards, but this struck me as an interesting move by the troubled coffee company. Being based in Seattle, it has plenty of access to high-tech intelligence, but putting a Facebook/Google veteran on the board shows a commitment to figuring out the new generation of consumers.
It is a move that more retailers ought to emulate. Do you have people with experience on the Internet, with next generation thinking, on your board, or serving as an advisor to your company? If you don't, you probably are missing potential opportunities.