retail news in context, analysis with attitude

The Chicago Tribune reports that a new study by The NPD Group suggests that the number of shoppers who have confidence in the US food safety system has declined to 63 percent, from 68 percent in 2004.

NPD VP Harry Balzer tells the Tribune that he attributes the decline to the greater number of prepared foods sold by supermarkets, and the feeling on the part of consumers that food handling by retailers is not as expert as in restaurants.

Balzer suggested that he does not think that current salmonella contamination scares will have a long-term impact – that they raise concerns temporarily, but that things go back to normal when the headlines subside.

KC's View:
I’m not sure I entirely agree with this last point, mostly because the headlines never seem to subside for very long.

I’m actually surprised that the confidence number isn’t a little lower.