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Crain’s Chicago Business reports that Wrigley’s Eclipse gum is under attack by rival manufacturer Cadbury and the Council of Better Business Bureaus, which claim that Eclipse’s claim that it kills the germs that cause bad breath is not scientifically supported; the council is recommending that Wrigley modify its ads immediately.

Wrigley is not commenting on the charges, though it is appealing the recommendation to the National Advertising Review Board.

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