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David C. Vladeck, a three-decade veteran of the Public Citizen Litigation Group, was named yesterday by Federal Trade Commission (FTC) Chairman Jon Leibowitz to be Director of the FTC’s Bureau of Consumer Protection.

In addition to his time at Public Citizen’s Litigation Group, where he served as director for 10 years, Vladeck has most recently been a professor at the Georgetown University Law Center, and has been co-director of its Institute for Public Representation.

By almost any measure, Vladeck is perceived as potentially one of the most consumer-oriented people to serve in the FTC post, and he is expected to pursue an activist agenda in areas of consumer and advertising issues especially when it comes to the food industry, marketing to children, privacy issues and financial products.

KC's View:
This was to be expected from the Obama administration. The anti-business mood of the country right now is bound to create an even tougher atmosphere for some industries, which no doubt will find the next four years to be long ones.