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Weis Markets announced yesterday that it is freezing prices on 3,000 staple items for 90 days in an initiative that expires July 15.

This is the second time that Weis has frozen prices; the first time, the Pennsylvania-based retailer lowered prices on 2,400 SKUs and then froze them at that level. The categories affected include center store, frozen, dairy, produce, meat, deli and bakery, in both national brand and own label items.

"At a time when unemployment continues to surge in many of our markets -- in some areas to as high as 10% -- our Price Freeze Program is designed to offer meaningful, long-term savings to our customers," said David J. Hepfinger, Weis Markets' President and CEO, noting that the “initial Price Freeze program helped our customers save approximately $5 million.”

KC's View:
Sounds like a compelling argument to make to a consumer looking to make decisions about where to shop for food…especially for a company serving customers with those kinds of economic issues. At the end of the day, you have to do something.