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The Wall Street Journal reports this morning that faced with cash-strapped consumers who are changing their shopping patterns, CPG companies are working overtime to find news ways to attract and keep their customers:

• Kraft Foods created the iFood application for the iPhone, which allows people to create shopping lists based on recipes.

• Campbell Soup is creating sophisticated recipes that use its products and that imitate restaurant offerings.

In addition, a number of companies are introducing discount programs to lure shoppers.

Denise Morrison, Campbell's president of North America soup, sauces and beverages, tells the Journal that the company is girding for "a long-term shift" in consumer attitudes, not a temporary adjustment. "More than ever, understanding what consumers are going through will inform our strategy."

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