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Advertising Age reports that General Mills and Kellogg’s have announced initiatives designed to combating hunger in America.

According to the story, “General Mills, through its Hamburger Helper brand, will give up to 3.5 million meals to various food banks. Kellogg Co. is donating an entire day's cereal production, more than 55 million servings, valued at about $10 million.” The donations are being made to Feeding America, formerly known as America's Second Harvest, which will arrange for their distribution.

• There are published reports saying that even as Starbucks closes underperforming stores, it is turning to the secondary chain it acquired in 2003 – Seattle’s Best Coffee – as an engine for growth. Seattle’s Best Coffee sells milder coffee at lower prices, at targets a broader consumer demographic than Starbucks, and the company plans to seek franchisees who can open stores and kiosks featuring the brand.

Since 2003, most Seattle Best Coffee locations have been opened inside Borders bookstores, in an arrangement that mimics the one Starbucks has with Barnes & Noble.
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