retail news in context, analysis with attitude

Business Week features a story about Foodzie.com, which is described as an entrepreneurial website that essentially serves as a central storefront selling products manufactured by small producers from some 25 states.

Foodzie is backed by $1 million in venture capital that is betting that the consumer appetite for online food shopping only is going to grow, and that it can tap into increased shopper interest in local products.

According to the story, “The company is trying to give artisan food producers a bridge from local farmers' markets to crowded virtual grocery-store shelves, where it's hard for newcomers to elbow in. Foodzie handles credit-card processing and tax calculations for producers, and supplies prepaid shipping labels to the makers of such items as grass fed beef, sea salt caramels, and Sumatra coffee. In return, Foodzie takes 20% of sales.”

KC's View:
Foodzie is an attractively designed, highly utilitarian website that makes a lot of sense – after all, not only are people more interested in online food shopping and local foods, but they’re also increasing how often they cook.

And, as will be pointed out elsewhere today on MNB, if the swine flu pandemic really starts to gather steam, not going out of the house to shop for food may start to look like a really attractive option.

I checked out “rubs” because they happen to be an interest of mine…and found more than two dozen varieties from a number of manufacturers that I thought looked pretty interesting.