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New research from The Nielsen Company suggests that the recession is having an impact on how people buy and consumer alcohol: 42 percent of those surveyed say that the tend to buy larger package sizes, presumably to get the most for
their money; 28 percent say they are buying domestic rather than imported booze; 25 percent say they prefer “local” products, and 23 percent say they are buying more
“tried and true” products rather than risk their dollars on something new.

In addition, 50 percent of those surveyed say that they are buying alcohol based on the best deals, and 37 percent say they are going to bars and clubs less often that before the recession hit.

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