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The Los Angeles Times reports that Robert B. Choate, an “engineer-turned-consumer advocate whose campaign against sugary breakfast cereals led manufacturers to bolster the nutritional value of their products,” has died at age 84.

Choate made headlines when he testified before Congress about cereal nutrition in 1970, saying that many popular products “offered such poor nourishment that they were essentially empty calories” – a statement that prompted a national debate and forced manufacturers to reformulate a number of products.

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