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• Gladson Interactive has appointed Edward Franczek as senior vice president, database business unit leader and Steve Cole as vice president, marketing. Both are newly-created positions and report to Gladson’s president and chief executive officer, Mark Shapiro.

Franczek also has been executive vice president of marketing and sales for Goliath Solutions, senior vice president and chief marketing officer for W.W. Grainger, and vice president, marketing and general manager for a $600 million unit of Kraft Foods.

Cole comes to Gladson from SPSS, Inc., a provider of predictive analytical software, where he had been vice president, solutions marketing. Previously, he had held senior marketing positions at Click Commerce, Forrester Research, i2 Technologies and Information Resources.

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