retail news in context, analysis with attitude

The Seattle Post Intelligencer reports that at the company’s annual meeting yesterday, CEO Jeff Bezos addressed the state of AmazonFresh, the online grocery service that has the company delivering both fresh and packaged products to homes in the Seattle area, and said that a geographic expansion is not in the immediate future.

"For the foreseeable future we're going to keep doing those experiments only in Seattle," Bezos said.

KC's View:
What Amazon is doing is trying to figure out the financial model for a service that actually allows people to place orders as late as 11 pm and have them delivered to their doorsteps by 6 am. I can understand why this is going to take time and effort to make work…but it is this kind of availability and instant gratification that the 21st century consumer is going to demand.

Amazon’s grocery competitors – and because Amazon delivers packaged grocery products everywhere in the US, that means that everybody is competing with it at some level – need to be paying attention to what the online pioneer is doing.