retail news in context, analysis with attitude

The Baltimore Sun reports that Safeway “is launching a campaign to significantly increase its focus on locally grown produce. Nearly a third of Safeway's produce comes from local sources, and the grocer said that shoppers can find more local produce per item at its stores than at a typical farmer's market … Safeway's in-store campaign will also include ‘locally grown’ reference maps that will geographically show the location of key local farmers. ”
KC's View: