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Whole Foods Markets announced that it has developed an application for the iPhone that provides the retailer’s entire selection of over 2,000 online recipes to iPhone and iPod touch users.

Searchable by ingredient, special diets, and other elements like "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and emailed from within the App itself. The App also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
KC's View:
Oh, boy! Another toy for my iPhone. I’ve just downloaded it, and can't wait to play with it.