retail news in context, analysis with attitude

The Seattle Times reports that the US Food and Drug Administration (FDA) has found that “ the strain of E. coli found in a sample of raw cookie dough collected at a Nestle USA manufacturing plant does not match the strain that has been linked to a 30-state outbreak, and they aren't sure how the dough was contaminated.” This could mean that the dough contained multiple strains of E. coli, but investigators have not been able to figure out how.

Nestlé has voluntarily recalled all of its Toll House refrigerated dough products made at the Virginia plant in question, and said that more than 1,000 tests have been performed to try to ascertain the source of the contamination.
KC's View:
Hate to say it, but this isn’t exactly reassuring news … and it chips away just a little bit more at consumer confidence in the food supply.