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Fast feeder McDonald’s, looking to challenge both Starbucks and Dunkin’ Donuts in the coffee wars, has announced a plan to offer customers a free hot or iced mocha every Monday from 7 am to 7 pm, beginning July 13 and running through August 4.

The program – seven ounces of iced mocha and eight ounces of hot mocha, smaller than McDonald’s traditional “small” sized drinks – is described by the company as “one of the largest sampling initiatives” ever undertaken by the company.
KC's View:
McDonald’s is playing hardball. Starbucks needs a response…but I hope it isn’t sampling as much as something else that emphasizes its “third place” roots. I keep thinking that they should have evening “happy hours,” with reduced pricing that encourages people to come in and hang out. Maybe they could only serve the reduced price beverages in real mugs instead of paper cups, which would keep people there and be good for its environmental image.