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In Wisconsin, the Herald Times reports that Roundy’s chairman/CEO Robert Mariano is on a six-city tour of the company’s stores that is tied into the company’s “Chairman Bob” advertising campaign. On one of the stops, at a "Meet Chairman Bob Barbecue" in Manitowoc, he offered the following observations on food retailing in an economic downturn:

• “Consumers want to save money but don't want to buy 'cheap' food for their families. It's a balance … they want to feel good about what they are buying for their family.” (Mariano noted that the company’s Clear-Value private brand has been positioned for the extremely price conscious, while its Roundy’s brand is for more upscale shoppers who are budget conscious.)

• “Our research shows that higher coupon usage is not necessarily in stores where we have a lower socio-economic, but in middle and upper income areas where shoppers have the time and access to clip and use coupons.”
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