retail news in context, analysis with attitude

Bloomberg reports that two French bottled water suppliers, Evian and Danone-owned Volvic, have said that they want half their bottles to be made of recycled plastic by the end of next year as a way of reducing environmental impact … and, as it happens, respond to a small but growing activists’ movement calling for a ban on plastic water bottles. This movement was given a boost recently when the Australian town of Bundanoon banned the sale of such bottles.
KC's View:
Said it before, and I’ll say it again. Every bottled beverage manufacturer ought to be preparing for the possibility that this “ban the plastic bottle” movement could get real traction…and that they could get banned altogether. It may not happen, but as Von Clausewitz warned, one should prepare for what the enemy can do, not what he might do.”