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USA Today reports that the American Beverage Association “has begun a $2 million ad campaign to oppose a tax on sugar-sweetened drinks,”, and has joined forces with the National Restaurant Association and the Grocery Manufacturers Association to launch Americans Against Food Taxes.

One estimate suggests that a penny-per-ounce tax could reduce consumption by more than 10 percent and raise $100 billion over 10 years. But opponents say that such a tax would be a misuse of the tax code to regulate what people eat and drink.
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