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Safeway announced that it is “offering seasonal flu vaccines in its U.S. stores at a substantial savings compared with the cost of doctor-administered vaccines. The lower cost will help consumers and businesses control health care spending in a challenging economy.

“Now through March 2010, or while supplies last, Safeway stores will provide seasonal flu vaccines on a ‘walk-in’ basis at most stores, and through scheduled flu vaccine clinics at others. The cost of a vaccine administered at a Safeway pharmacy is far below the cost of a shot administered during a doctor office visit. Safeway is also providing an off-site flu clinic service in most states for businesses, senior centers and nursing homes that choose to provide their employees or residents with the convenience of receiving a flu vaccine where they work or live.”
KC's View:
It is going to be a big flu season, and Safeway is smart to build on its broad “lifestyle” and “healthy living” approach to business in developing this initiative.