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• The Minneapolis/St. Paul Business Journal reports that General Mills has said that its new Wheaties FUEL cereal – a line extension from the traditional brand that was rolled out in 1924 – will be “a lightly-sweetened, crunchy whole wheat flake with granola and crispy rice with cinnamon and honey flavors.” Test marketed in several formulations over the summer, the cereal will hot store shelves nationwide in January 2010.

According to the story, “Wheaties FUEL was developed with the help of Indianapolis Colts quarterback Peyton Manning, triathlete Hunter Kemper, Boston Celtics forward Kevin Garnett, decathlete Bryan Clay, St. Louis Cardinals first baseman Albert Pujols and sports nutritionist Dr. John Ivy. General Mills has produced a six-part Web series that chronicles the process General Mills and its famous consultants went through to develop the cereal.”

• The Los Angeles Times reports that a pair of California produce companies, Steinbeck Country Produce and Ocean Mist Farms, have recalled thousands of cases of onions because of fears about salmonella contamination. No illnesses have been reported, but the salmonella was detected during routine tests of produce shipped to New York City.
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