retail news in context, analysis with attitude reports that the US Department of Agriculture (USDA) has said that double-digit sales growth by organic food for more than a decade means that organic customers have become “increasingly mainstream.”

According to a report by USDA’s Agricultural Marketing Service, “Organic products have shifted from being a lifestyle choice for a small share of consumers to being consumed at least occasionally by a majority of Americans,” who are wiling to spend more on organic food than they do for conventional products.

“Consumers prefer organically produced food because of their concerns regarding health, the environment, and animal welfare, and are willing to pay the price premiums established in the marketplace,” USDA said in the report.
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