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• announced yesterday that it will expand its Amazon Fresh business – which delivers fresh foods and packaged goods on Amazon’s own trucks – to the entire Seattle metropolitan area. Until now, the service has been limited to 49 zip codes in the city.

Doug Herrington, vp of consumables, said yesterday that the company has a lot of confidence in the service’s economics.
KC's View:
It’ll be interesting to see when Amazon decides it has enough confidence in the economics to expand to another market. Clearly, they’re in ho hurry – the priority is to get it done right as opposed to getting it done fast. (Amazon Fresh started in 2007, and has slowly been rolled out in Amazon’s home market.)