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After months of testing, Starbucks will unleash its Via instant coffee on the entire country this week, supported by an aggressive national advertising campaign (that included “Saturday Night Live”) and a “taste challenge” in its stores this weekend.

In addition, “Via will be available in stores such as sporting-goods retailer REI and Office Depot Inc. On Tuesday, all customers on domestic United Airlines flights longer than two hours will get free packets of Via; starting Oct. 25, Via will be available for travelers to purchase on those flights.”

It is not expected that Via will be sold into supermarkets until sometime next year.
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