retail news in context, analysis with attitude

Target Corp. said yesterday that it is joining the battle over book prices in which Walmart and Amazon are engaging, cutting its price on so-called “highly anticipated books” to $8.99.

Last week, Walmart.com lowered the price on 10 soon-to-be-published books expected to be best-sellers - by authors such as Stephen King and Dean Koontz, and politicos such as Sarah Palin - to $10.
Amazon.com matched the price within hours. And then Walmart.com lowered its prices on the books to $9.

Amazon matched the $9 price, prompting Walmart to go down to $8.99.
KC's View:
It is ironic that just a few years ago there were a number of folks who worried about America’s growing illiteracy, and now the big price battle is being fought over books.