retail news in context, analysis with attitude

Emarketer.com reports on a Harris Interactive survey saying that 42 percent of Americans between the ages of 18 and 34, and 33 percent of those between the ages of 35 and 44, “are at least somewhat interested in receiving opt-in mobile alerts from their favorite places. Among respondents who would opt in to location-based alerts on their mobile phones, more than one-half were interested in messages from restaurants, followed by movie and event tickets, weather, and clearance sales.”
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