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The Seattle Post-Intelligencer reports that Amazon.com has decided to abandon its efforts to sell wine online, noting that it was originally planning to be in the business a year ago, “but a bewildering thicket of alcohol regulations and the fragile nature of shipping wine apparently derailed the effort.”

Amazon reportedly sent an email to companies with which it expected to partner in this effort, saying that it was a ”tough choice.” The company confirmed the decision to the PI in an email saying that “Amazon will not be getting into the wine business. We will not be providing any additional details."
KC's View:
This is too bad, and I’m personally disappointed...mostly because it would have been intriguing to see what the world’s best online retailer would have done in this segment. The wine clubs, the cross-merchandising...it all would have been fascinating.

Ah well...maybe sometime down the road.