retail news in context, analysis with attitude

Got the following press release yesterday:

“Grocer Food Lion LLC and refrigeration manufacturer Kysor//Warren unveiled the grocery industry's first cascading refrigeration system with naturally occurring carbon dioxide (CO2) to keep frozen and fresh foods cold.

“Food Lion demonstrated the system during an event held for industry peers and members of the U.S. Environmental Protection Agency's (EPA) GreenChill Advanced Refrigeration Partnership, a cooperative alliance working to reduce the use of ozone-depleting gases and curb greenhouse gas refrigerant emissions. The College Park store, located at 5432 River Station Blvd., is Food Lion's fourth GreenChill advanced refrigeration store and its third store to incorporate the use of CO2, a natural compound that reduces the amount of refrigerants needed to keep products cool or frozen by more than 30 percent.

“The system is Food Lion's first ‘cascading’ CO2( )refrigeration cycle, which uses a single system and just one condensing unit to refrigerate and freeze foods. Before Kysor//Warren developed this system, grocers incorporating CO2 refrigeration systems needed two condensing units as well as a freezer-specific system and a refrigeration (medium temperature) specific system. This is Kysor//Warren's first CO2( )advanced refrigeration system in a retail grocery store setting."
KC's View:
Going to be perfectly honest here. I have absolutely no idea what any of this means. You wouldn’t need a thimble to hold what I know about refrigeration systems.

Except that it sounds cool. (Pun intended.) And it is the kind of stuff that retailers can do to create an environmental halo around their operations, which has more and more resonance for a growing number of shoppers. Which is smart.