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Reuters reports that Forrester Research is projecting that “online retail sales in November and December to reach $44.7 billion this year, up from $41.4 billion a year ago, providing a bright spot to a retail industry that could see total sales fall.”

One of the things that online options are expected to offer shoppers is the ability to trade down in terms of cost. “"We expect this behavior to continue this holiday season because, given the current state of the U.S. economy, 24 percent of online holiday buyers intend to try lower-cost alternatives to the brands they typically purchase," Forrester says in its report.

Holiday sales in the brick-and-mortar space are expected to be stagnant at best this year, with the National Retail Federation (NRF) projecting that there could be a one percent drop in sales, as opposed to the eight percent increase being projected for online sales.
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