retail news in context, analysis with attitude said yesterday that it will sell 10 movies on DVD that are pre-ordered by shoppers for $10 apiece, with free delivery. The decision was quickly matched by and Target.

The moves replicate a similar battle that started about a week ago, when expected best sellers pre-ordered on, and saw their prices slashed by 60 percent or more.

The list of movies includes “Star Trek,” “Julie & Julia” and "Harry Potter and the Half-Blood Prince.”
KC's View:
We’re going to see a lot of these cuts in the coming two months, as the online battle hits a fever pitch.