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Starbucks announced yesterday that it will rebrand its Gold Coast Blend of coffee as the “Morning Joe Edition,” as part of its broader sponsorship of “Morning Joe,” the MSNBC program that airs on weekday mornings.

According to the Seattle Times, “To promote the renamed blend and encourage volunteerism, Starbucks and Morning Joe will air a special segment from a school in New Orleans on Friday, Nov. 20, and co-host a day of community service on Saturday, Nov. 21, to encourage viewers, employees and customers to volunteer. They've partnered with the HandsOn Network to help people find opportunities in their areas.”
KC's View:
Here at MNB World Headquarters, two constants every morning are Starbucks coffee and “Morning Joe.” Both serve as good ways to wake up.