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ABC News reports that Walmart-owned Sam’s Club has begun selling a new private brand French vodka - Rue 33, which is selling in 1.75 liter bottles for about $28. The company is capitalizing on the fact that vodka is the most popular spirit in the US, with $4.49 billion in annual revenue.

The story notes that this is the first private label liquor product offered by Sam’s, though Costco has long sold a line of Kirkland private label spirits.
KC's View:
I would be a lot happier if they’d called it “Young Roy.”