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The Wall Street Journal reports this morning that Procter & Gamble “plans to launch an online store that will sell key brands, aiming to study consumer buying habits as it counters moves by traditional retailers, which have reduced the variety of brands they carry.” Only selected P&G products will be on the site, at least in the beginning.

The site is located at www. pgestore.com, though it is not yet accessible to the public.

The new eStore, as P&G calls it, is designed to be a kind of laboratory where the company can get in touch with consumers and their buying habits; it is not designed, according to the story, to be a big revenue generator.
KC's View:
Maybe not today. Maybe not tomorrow. But soon...?

What was that we were saying earlier this week about disintermediation?