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Food Lion and Bloom shoppers are able to earn up to $10 in free groceries every time they buy private brand products in a new promotion running through February 2.

According to the announcement, each time customers shop at Food Lion or Bloom during the Private Brand Super Sale and purchase at least four Food Lion, Bloom or Home 360 products using their Food Lion MVP or Bloom Breeze card, they earn a money-saving coupon. Customers get $1 in coupons for the first four private brand products they purchase and 25 cents back for each additional private brand product they buy – up to $10 – during the promotion. During the first week of the program, the company says, customers earned more than $180,000 in free groceries.
KC's View:
Just as a matter of interest, I will be in Chicago this weekend, moderating a panel discussion about private label at a marketing conference being run at Northwestern University’s Kellogg School of Management.

The panel includes Mike Ellgass, senior director of private label grocery at Walmart; Christina Hennington, director of merchandise planning at Target; Doug Miliken, vp of global brand development at Clorox; Pat Simmons, vp of consumer marketing at General Mills; and Scott Gordon, director of marketing at Daymon Worldwide.

It looks like it should be a fascinating discussion...and if you happen to be attending, I hope you’ll stop by and say hello.