retail news in context, analysis with attitude

USA Today reports that Michelle Obama, the First Lady of the United States, says she plans to launch a major anti-childhood obesity campaign.

According to the story, “The initiative will involve the federal government working with local officials and leaders in the business and non-profit sectors, she said, to provide more nutritious food in schools, allow more opportunities for kids to be physically active and give more communities access to affordable, healthful food.”

Mrs. Obama made the announcement at a meeting of the US Conference of Mayors.
KC's View: