retail news in context, analysis with attitude

• In the UK, a website called This Is Money reports that Tesco plans to back a series of films - one based on a Jackie Collins novel, and another based on a Judy Blume book - that will initially be released on DVD and sold exclusively in Tesco stores, and eventually could be shown on free-to-air internet TV.

“The films will be relatively mainstream, but also a high-quality product that we would be proud to offer our customers,” says Tesco entertainment director Rob Salter.
KC's View:
Is it just me, or does this sound suspiciously like the same strategy that Starbuck’s embarked upon a few years ago, and that ended up with the company apparently taking its eye off the retail ball?