retail news in context, analysis with attitude

The Tampa Tribune reports on some of the learnings that Publix has gleaned from its upscale, foodie-oriented Greenwise format - including the fact that even affluent lovers of food like the occasional downscale pleasure, like fried chicken...and that it is important for Greenwise to accept all Publix coupons, because affluent people like deals, too.

According to the story, for the time being Publix is taking a guarded approach to expansion of the Greenwise format:

“There are no formal plans for another stand-alone Greenwise store anytime soon. For now, there are stores in Palm Beach Gardens, Boca Raton and Tampa ... For now, rather than build new stand-alone Greenwise stores, the company is taking a hybrid approach.

“The next Greenwise will be part of a traditional, 60,000-square foot Publix store, set to open in Naples in the first quarter of this year. The Greenwise area will have a restaurant-style seating area, plus selection of artisan cheeses, large sushi bar, gelato and expanded section of bulk foods, coffees, teas, grains and nuts. But a few aisles over, there will be standard Publix inventory, like Tide, fried chicken and Tylenol.”
KC's View:
Unlike Whole Foods, which seems to be getting a little narrower in its vision, Publix appears to be widening its approach that seems intelligent, especially in view of the current economic uncertainties (especially in Florida).