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Marketwatch reports that Ron Marshall, the former CEO of Borders and Nash Finch, will begin as the new CEO of the Great Atlantic & Pacific Tea Co. (A&P) on February 8, and immediately will be faced with the continuing overhaul of the company’s pricing and promotion strategies.

Here’s how Marketwatch assesses Marshall’s track record:

“He faced a similar task when he was hired to run Nash Finch in 1998, coming on board to shore up business at the food distributor and retailer.

His five-year reorganization plan called for consolidating distribution warehouses, paring the number of regional grocery banners Nash Finch ran, and expanding the company's retail business in the Upper Midwest. From year-end 1998 through 2005, the company's net income (excluding charges) rose 56% to $45.1 million. Sales rose 10%.

“Marshall resigned in September 2005 as Nash Finch faced eroding profit margins amid intense competition. The company issued a profit warning a month later.”
KC's View:
Three notes about timing.

One, he doesn’t have five years.

Two, on February 9, he’s going to wonder what the hell he’s gotten himself into.

Three, there is no time like the present to see if he can change his last name to Haub.