retail news in context, analysis with attitude

• Walmart announced today a new promotion that combines low prices on flat screen HDTVs perfect for watching the Super Bowl, and party packages of food that are designed for consumption during next Sunday’s NFL championship game.
KC's View:
I know there are all sorts of copyright and trademark issues involved, but it seems so crazy that Walmart - and pretty much anyone else marketing around Sunday’s Super Bowl - cannot use the words “Super Bowl.” I can, because this is editorial content...but advertisers and marketers have to say “big game” or some other euphemism.

What the NFL doesn’t seem to realize is that all the hype adds to the prestige of the game, as opposed to diluting it.