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The Indianapolis Star reports that Meijer is getting small - opening “downsized versions of its traditional stores -- putting the focus mainly on groceries.” The retailer “opened its first new-concept location in Niles, Ill., last month in a vacated Value City site. A second is planned for another former Value City in Orland Park, Ill. Next in line: other Midwest cities like Indianapolis.”

The new format, however, is more than just downsized. According to the story, these 100,000 square foot stores (which is only small when compared to traditional Meijer units, which are twice as large) “will try to find a niche and sell groceries that reflect the ethnicity and demographics of the surrounding neighborhoods.”
KC's View:
Smart move by Meijer. In the current environment, you have to give customers what they want, when they want it, how they want it, where they want it, at a price they think is appropriate. This is an important step in that direction.