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You may find friendly aisles at Safeway, but no longer will shoppers find friendly skies there.

The San Francisco Business Times reports that Safeway is cutting its ties with United Airlines’ Mileage Plus rewards program, saying that it prefers to focus more on cutting prices for customers. “We have decided to refocus the value previously offered through our airline partnership into lower prices on the items all customers need,” said Safeway president Karl Schroeder in a letter to program participants.

According to a story, “Safeway for years has offered its Club Card holders signing up for the United Mileage Rewards program 125 miles for every $250 spent on qualifying groceries. The Pleasanton company recently had shoppers renew their participation in the program, perhaps as a means of cutting the cost of the program before deciding to eliminate the program altogether on Feb. 28.”
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