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New Jersey-based Kings Super Markets has decided to license the Guiding Stars nutrition labeling program in its 24 stores. Guiding Stars was originated by Delhaize-owned Hannaford Brothers, and now is used throughout Delhaize’s US chains, including Food Lion and Sweetbay.

The Guiding Stars program uses a proprietary algorithm to evaluate all the products in the store and then award one, two or three stars to products qualifying as good, better and best in terms of nutritional value.

“We are committed to exceeding customer expectations and Guiding Stars adds significant value by making it easier for shoppers to identify nutritious choices while they shop,” said Patricia Mikell, senior director of marketing at Kings Super Markets. “We aim to play a key role in helping our shoppers lead a healthy lifestyle, and Guiding Stars will be another important tool in achieving that goal.”
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