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Crain’s Chicago Business reports that People for the Ethical Treatment of Animals (PETA) has decided to begin “ambushing and haranguing” McDonald’s executives at public events as a way of convincing them to adopt more humane ways of slaughtering chickens.

“This seems to get under their skin much more than the protests,” says Dan Mathews, PETA’s senior vice-president of campaigns. “We want to make them squirm, so at corporate functions they are not able to walk up to the podium without having to look over their shoulders wondering if a PETA person is there.”

He says that PETA plans to continue staging such ambushes until McDonald’s changes its policies - something that the fast feeder seems to have no intention of doing.
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