retail news in context, analysis with attitude

Fast Company reports that Unilever-owned Ben & Jerry’s has announced a plan to go fully Fair Trade by 2013, which “means all of the 121 chunks and swirls and 11 base ingredients (banana, vanilla, cocoa, etc.) found in Ben & Jerry's ice cream will come from Fair Trade Certified sources--no small feat.

“The company became the first ice cream maker to offer Fair Trade Certified products in 2005. At this point, certified flavors include Chocolate, Vanilla and Coffee Heath Bar Crunch. Once Ben & Jerry's entire range of flavors goes Fair Trade, ice cream lovers can be assured that the farmers behind their Chubby Hubby and Phish Food are earning a fair income and using sustainable growing practices.”
KC's View:
Good for them.