• Tesco’s US-based Fresh & Easy division announced yesterday that it has opened its first Palm Springs store in Southern California.
- KC's View:
- It was just a couple of weeks ago that Fresh & Easy opened its first store in South Los Angeles, which is at the other end of the economic spectrum from Palm Springs.
I’m not there, so I do not know the answer to this question. But if I were there, I would drive from the South LA store to the Palm Springs store to see how they are different and similar. Critics of Fresh & Easy have been saying that there are too few differences from market to market, reflecting a certain tone-deafness.
I do not know this to be the case now. But there certainly seems to be one way to find out.