retail news in context, analysis with attitude

Wegmans has launched a new promotion called “Half-Plate Healthy,” described this way:

“We think it’s the simplest way to start eating well! Simply fill half your plate with veggies, fruit, and salad and the other half with anything else. No need to count calories or get out the scales.
Visit our stations in the store to see how easy and delicious Half-Plate Healthy can be. Tell us what you think of the event and you can enter to win a $25 Wegmans gift card! See store for details.”
KC's View:
It is not surprising that Wegmans has found a way to communicate a basic truth about healthy eating to its shoppers in a way that is easily understood.