retail news in context, analysis with attitude

• The Federal Trade Commission (FTC) says that it taking public comment on Whole Foods’ plan to sell the Wild Oats brand name - acquired as part of its purchase of Wild Oats, and now on the market as part of its resolution of antitrust issues with regulators - to Topco Associates.

• The Honolulu Advertiser reports that Hawaii is seeing a resurgence in a format that seemed to have a short life span a few years ago - fast food joints that sell only cereal. Two of them have opened on the island of Oahu in just the past few weeks, and the entrepreneurs involved seem to enthusiastic about their potential.
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